For more than a hundred years the value of brands has been recognized as a way of commanding a premium price and position in the marketplace but, to be successful, a brand must define a brand strategy that ensures key audiences understand its added-value proposition, based on superior efficacy, quality or emotional appeal. Our definition of Brand Experience isn’t limited, as some are, to physical brand touch points or events, but to all interactions with a brand. As many of these are now digital, a holistic approach to customer brand experiences is vital.
We map all customer touch points early in a brand programme, so we can include them as requirements in our creative brief. This means by the time we are ready to execute an implementation plan, we have considered each and every manifestation of the brand experience.